Our company vision
a different standard.
Eventually we want to get at least one of our products into every household worldwide,
from the richest household in NYC to the most remote one in Malawi.
This is a very ambitious vision, which influences everything we do, from design up to production and sales.
Our products should also be widely available: from the largest hypermarket to the smallest neighborhood convenience store.
This means that we need a well defined distribution model, with a clear role and value for every link in the distribution chain.